Setting strategic and tactical goals
• Market and competitor survey, competitor and media analysis
• Develop a communication strategy
• Formulation of communication pillars and key messages
• Design channels to use
• Media planning
• Creating creative materials
Social Media
• Facebook
• Instagram
• Youtube
• LinkedIn
• Tiktok
• Develop target group-specific communication plans in line with the previously developed marketing strategy
• Creating creatives, writing texts
• Complete management and optimization of advertisements, questionnaires and sweepstakes
• Create retargeting campaigns: retarget users who have already reached your ads
• Generate statistics and reports (per campaign, compared to previous)
period / campaigns, collecting and implementing optimization suggestions)
The goal is to deliver communication in social media based on a coordinated content and media strategy that adds value to consumers, supports brand values, and sets general and annual marketing goals.
Google ads
• Manage click-based ads (text or banner ad formats) on relevant pages in the Google Network
• Doing keyword research
• Complete ad management and optimization
• Create retargeting campaigns later: re-target users who have already reached your ad with a new message
• Campaign tracking and optimization
• Reporting
SEO
• Website technical and content audit
• Keyword research and analysis
• Ranking tracking
• Development and implementation of SEO strategy
• Preparation of quarterly content and technical audits
Influencer marketing
• Develop an Influencer marketing strategy
• Defining goals and expectations
• Budget planning
• Collect and visit relevant influencers and bloggers
• Keeping in touch and arranging consultations
• Making statistics
Website
• Complete UX / UI design, sitebuilding and deployment
• Content development, dynamic content, blogging.
• Connecting a professional newsletter system to the website, building a database
development of a mechanism
• Creating the image of newsletters, creating creatives, writing texts
• Ensuring legality (GDPR)
PR Communications
• Communication consulting with continuous availability;
• Develop a communication strategy;
• Nurturing and developing press relations; preparation of press materials and press responses;
• Sending press releases, aftercare;
• News generation, proactive communication planning;
• Conducting communication trainings on request;
• Development of campaign plans;
• Performing text writing tasks (speeches, publications);
• Content and visual support for quarterly internal publication;
• Crisis communication consulting; developing a crisis communication process with the client
together
Event organization
• Planning and implementing internal, own events
• Manage appearances at festivals, expos, conferences, for new festivals
facilitating entry in line with the brand strategy
Promotions
• Designing, conducting and evaluating consumer prize games
• Organize barter-based collaboration on promotions
Graphic works
• Logo and image design
• Design of an enterprise-level brandbook
• Design of posters, rollups, brochures, flyers
• Video content design
• Graphic design: create campaign materials according to the image manual
• Preparation of our visual materials for new products and product families
• Product photography, design of marketing materials (eg poster, wobbler)