Other Services
Business inquiries: agency@yepcontent.com
Marketing strategy
Setting strategic and tactical goals • Market and competitor survey, competitor and media analysis • Develop a communication strategy • Formulation of communication pillars and key messages • Design channels to use • Media planning • Creating creative materials
Social Media
• Facebook • Instagram • Youtube • LinkedIn • Tiktok • Develop target group-specific communication plans in line with the previously developed marketing strategy • Creating creatives, writing texts • Complete management and optimization of advertisements, questionnaires and sweepstakes • Create retargeting campaigns: retarget users who have already reached your ads • Generate statistics and reports (per campaign, compared to previous) period / campaigns, collecting and implementing optimization suggestions) The goal is to deliver communication in social media based on a coordinated content and media strategy that adds value to consumers, supports brand values, and sets general and annual marketing goals.
Google ads
• Manage click-based ads (text or banner ad formats) on relevant pages in the Google Network • Doing keyword research • Complete ad management and optimization • Create retargeting campaigns later: re-target users who have already reached your ad with a new message • Campaign tracking and optimization • Reporting
SEO
• Website technical and content audit • Keyword research and analysis • Ranking tracking • Development and implementation of SEO strategy • Preparation of quarterly content and technical audits
Influencer marketing
• Develop an Influencer marketing strategy • Defining goals and expectations • Budget planning • Collect and visit relevant influencers and bloggers • Keeping in touch and arranging consultations • Making statistics
Website
• Complete UX / UI design, sitebuilding and deployment • Content development, dynamic content, blogging. • Connecting a professional newsletter system to the website, building a database development of a mechanism • Creating the image of newsletters, creating creatives, writing texts • Ensuring legality (GDPR)
PR Communications
• Communication consulting with continuous availability; • Develop a communication strategy; • Nurturing and developing press relations; preparation of press materials and press responses; • Sending press releases, aftercare; • News generation, proactive communication planning; • Conducting communication trainings on request; • Development of campaign plans; • Performing text writing tasks (speeches, publications); • Content and visual support for quarterly internal publication; • Crisis communication consulting; developing a crisis communication process with the client together
Event organization
• Planning and implementing internal, own events • Manage appearances at festivals, expos, conferences, for new festivals facilitating entry in line with the brand strategy
Promotions
• Designing, conducting and evaluating consumer prize games • Organize barter-based collaboration on promotions
Graphic works
• Logo and image design • Design of an enterprise-level brandbook • Design of posters, rollups, brochures, flyers • Video content design • Graphic design: create campaign materials according to the image manual • Preparation of our visual materials for new products and product families • Product photography, design of marketing materials (eg poster, wobbler)